• Why Paper Business Cards Are Being Replaced by Frosted Plastic Cards

  Filed under marketing
  Aug 22

  Everywhere you turn you see business cards. As a matter of fact, they’re as commonplace as putting ketchup or mustard on a hamburger. When we shop at the grocery store, we can choose from several types of mustard, meaning that mustard is a useful product that has been reinvented several times throughout the years. The same thing is true for business cards; the traditional paper business card that we are all so accustomed to has been reinvented as the frosted plastic business card. They are rapidly replacing the standard paper card.

  What are frosted business cards?

  Frosted business cards typically are roughly the same size as a standard paper card, although some can be slightly larger. Frosted cards are made from a sturdy plastic that will not break or tear easily, the way paper cards do after a while. They are not damaged by dirt or moisture, and they can safely be kept in a wallet or purse for long periods of time.

  Typically, frosted plastic cards can be seen through, and they can be designed using graphics or themes that bring the relevant company to mind. The information they present is the same type of information that any business card would provide, including:

  The company’s name Contact information A company logo, slogan, image or other company branding information Naturally, contact information is the primary piece of information people want when they pick up or ask for a business card, so it is essential that all contact information be provided on a frosted card. However, it is also true that company branding information is essential, as it lets the card advertise the company itself over time.

  Benefits of Frosted Cards

  Currently, frosted cards are a novelty. People notice the difference between frosted cards and traditional paper cards immediately. Frosted cards will be discarded less often because people want to keep them and look at them again. They give people the feeling they were handed something valuable instead of being handed a mere piece of paper.

  This means that the company’s information will be seen by potential clients for a longer length of time. Frosted cards are also more apt to be passed from person to person, which gets the company’s name in front of other people as well.

  Finally, frosted cards are more durable and don’t tear up as easily as paper cards. They can stay in a wallet for many years without becoming illegible or otherwise falling apart. This means customers will hold onto them longer and businesses won’t have to keep giving the same clients their card over and over. This can actually save money over the long run, even if the initial investment is higher.

  Who benefits from using frosted cards?

  Many companies now use frosted business cards to show customers and prospects that their business and interactions are appreciated. Some businesses are using them only for specific marketing campaigns, but other businesses have completely replaced their paper business cards with frosted cards.

  Just about everyone who has information they want people to keep would benefit from using frosted cards.

  The Future of Business Cards

  While frosted cards may be a novelty today that grabs attention, they are going to be the standard in the future! Paper cards are quickly being replaced since they don’t hold up well to the way most people carry business cards. Why not jump ahead of the crowd and start changing over to plastic cards now?

  If you want to know what frosted plastic cards can do for your business contact us.

  categories: business,business cards,credit cards,cards,gift,cards,luxury,cards,souvenirs,marketing,sales,marketing,direct

  Tagged as: business, business cards, Cards, credit cards, direct, gift, luxury, marketing, sales, souvenirs
  
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