Building Your MLM Business Online

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Prior to becoming involved in network marketing, I was a member of the U.S. Navy’s Underwater Explosive Ordinance Disposal Team (the Navy’s bomb squad). I learned many great lessons there that helped me with my MLM business years later, one of which was overcoming fear.

In the Navy, what allowed people to overcome their fear of defusing bombs under water was simple: drill, drill, drill – and when you’re sick of drilling, drill some more. Overcoming fear did not mean read, read and when you’re sick of reading, read some more; that doesn’t make someone skilled at defusing bombs. By the way, drill means repetitiously going over something to learn it well.

It’s the same with getting appointments so you can share either the MLM business opportunity or your products with someone. Not that reading and learning the way bombs go “boom” and phones go “ring-ring” isn’t important, it is. Reading or studying is only one part of knowing something and getting effective at it.

Here’s why some distributors in your MLM organization quit. Just think what would have happened if the bomb squad trainers told the bomb squad to go home and read about the most common ways a bomb blows up, and then sent them out by themselves to defuse a bomb.

Yet that’s what network marketing leaders are often guilty of – asking their new distributors to go home and make their list of prospects. They’re given a sheet (sometimes) of objections they “might” encounter, and then are told to call their prospects and invite them to take a look at a great MLM business…BOOM! Ever wonder why that new distributor in your network marketing organization disappears within 30 days?

What worked best for me was to start with a script. Very often I’ve heard people say they don’t/can’t use scripts. That’s fine. Write down what you plan to say anyway, because you need to get comfortable with making your call. You’ll need to repeat it several times. It’s very helpful to “invite yourself” into a tape recorder microphone. Listen to the tape and ask yourself “Would I accept that invitation?”

One of my scripts went something like this:

You: “Hi, John, this is Sue. Do you have a minute or did I catch you at a bad time?”

Prospect: “No, I have a minute. What’s up?”

You: “Great, are you open to a business outside of_______(what they currently do for a living)?”

Now, here are some likely responses you’ll hear. These are the common objections and questions that you can almost always expect to get from your MLM prospects:

What is it?
Is this a pyramid?
Is it Network Marketing or multi-level marketing?
Is this sales?
What would I be doing?
I’m too busy, I don’t have time.
What is the investment?

Here are the steps to take so you don’t get caught off guard by your prospect’s objections to your network marketing business:
Step 1) Drill
Step 2) Drill
Step 3) Drill

These are the questions and objections! You know what they are! Drilling these beforehand is like knowing what’s going to be on the test!

This is how I finish the invitation:
You” (This was already stated, but I put it here again so you get the whole sequence.) “Great, are you open to a business outside of ________ (what they currently do for a living)?”

The most common response is:

Prospect: “What is it?” This is exactly what you want them to ask.

You: “Do you have Internet access?” (If not, send them the Brilliant Compensation video.)

Prospect: “Yes”

You: “Do you have something to write with?”

Prospect: “Yes”

You: Give the web address of your Brilliant Compensation website and say, “This is a purely educational online movie that explains our marketing strategy – watch this and then we can have an intelligent conversation about the target market, product lines and things like that. Read me back the address.” (make sure it’s correct) Confirm when they will have the time to review the information. Set when you will talk again. Hang up the phone.

Now, that script is one I’ve used successfully for years. The reason it works is because it was designed to PREVENT the objections mentioned above. It took me a long time to develop that script. In the example below there are several phrases I identified that actually CREATED common objections to my network marketing business invitation.

Avoid These Phrases and Instead Use…
(Phrase to avoid listed first, then recommended phrase listed second.)

I recently became involved
I’m working on a project…

I’d like to get you involved
I’m looking for the right person that…

I want you to…
You might want to…

I think you would love this
It may or may not be for you…

You would be good at this
This might be lucrative for us…

New business opportunity
Business idea or project

Are you interested?
You might want to see this

Are you looking for a business opportunity?
Do you keep your eyes open for expansion/diversification?

The point is, to overcome any type of fear, you must have both knowledge and practice. Therefore you must get with your network marketing organization and practice what to say to prospects and drill how to handle questions and objections. This is the best kind of MLM training I know. I’ve not seen or heard of a better way of overcoming telephone fears, training your distributors on what to say and how to have a lot of guests at your MLM business meetings than TEAM CALLING.

I put together a program called Assault Team Training – an event to teach people how to get past the fear of the phone, as well as talking to strangers (in person).

Eight distributors were invited to my house (because I had four phone lines and wanted two people per phone). To attend, each distributor had to bring 250 names with phone numbers.

Everyone spent the first hour around a table writing a script of what they would say on the telephone to invite contacts to an MLM business briefing we scheduled three days later. Then each person read their script back to the group and the group critiqued the script with one major emphasis: prevent the objection. We all agreed that in the invitation call, it’s much easier to prevent objections than to have to handle them. (See example of what to say/what not to say above.)

Here’s the best way to overcome the most common MLM objections. With good communication skills and using the phrases from the example above, we still got “Is this one of those pyramids!?” objection 50 % of the time.

It was this objection that constantly stopped or severely slowed down my organization’s growth.

After everyone writes an MLM invitation script, the next step is to role play. At the Team Calling event, divide people into pairs and have them role-play with each other. Person A reads the script. Person B asks the most common questions or objections. Start slow and easy and get tougher as your partner gets better. It’s very important that your partner feel successful. Compliment his/her efforts ALL THE TIME. Then switch: Person B invites and Person A asks the questions.

Because during the role playing, one person is constantly reading the MLM invite script – this serves as a drilling of the invitation. Once you as the leader are satisfied that everyone attending team calling is able to handle the above objections, then hit the phones.

Two people on each phone line. One is prospecting – the other coaching. After 15 minutes, switch. The person that was coaching switches to prospecting. The one that was prospecting is now the coach. Do this for one uninterrupted hour.

The rules are: No getting up. No bathroom, no food, no water, no answering cell phones. Nothing! It’s so important to play by the rules. We all know the feeling of searching for any excuse not to dial the phone. Believe me, this is fear-facing at its best, but also one of the best forms of MLM training I know of.

By the way, people who show up late are not allowed in “the pit” until after the hour is up. I can’t stress enough the importance of this SOLID HOUR of no interruptions.

Use Monday – it’s the start of the week and the best day to invite to your weekly MLM business briefing without a weekend interfering. Charge $5.00 per person to cover the cost of the phone calls.

Your job as the leader is to help keep the calls under three minutes and to ensure that the person making the call wants to continue making calls. As a coach, resist the urge to correct “everything” you see a new person doing wrong. You don’t want to unintentionally invalidate the person or make him/her feel that they’re messing everything up. It’s much better for the coach to consider the whole exercise as a gradual learning process. For some people, it can be a huge success just to dial 10 numbers in an hour.

I suggest that you teach everyone how to keep accurate records. It’s very important for everyone to keep statistics while doing team calling. You want to keep track of Dials, Connects and Appointments. Set a goal for each, and then keep track of the activity.

This is the basis for coaching and measuring progress and is the backbone of successful MLM training. If anyone complains about their results, you can go straight to the Daily Marketing Worksheet and tell exactly where someone needs help. Maybe they need help with their actual phone skills, or maybe they’re just not dialing enough numbers!

What Results Can You Expect? After two one-hour sessions in which everyone kept their statistics, the least number of confirmed appointments we’ve seen was eight. The most was 64. That’s right!

The most impressive are those eight. What this represents is the minimum result of eight confirmed guests! What this means for you is that if someone spent two hours per week inviting through team calling, they would have a minimum of eight confirmed appointments at the weekly MLM business meeting.

The next time you or your distributors come to a business meeting without a guest, ask yourself and them, “How much actual time did you spend making calls?”

Making MLM prospecting phone calls isn’t as hazardous as bomb squad work, but it really can be just as scary. But the way to handle any fear is learn how to do it and do it over and over. Confront what you fear most enough times and you won’t fear it anymore.

MLM Recruiting – How To Outsource Your Downline Building If you’re in a place in your MLM business to start outsourcing for your downline building, you’ll find that there are many different ways to do so. Here we will look at how to outsource your downline using autoresponders, using the leverage of SEO and PPC and hiring someone to personally contact affiliates.

Autoresponders to build your downline:

It has been reported that people need to consider a message as many as seven times before they will respond. Using auto-responders and a well put together email campaign for your mailing list will help your marketing and building your downline and is a form of outsourcing. In your marketing remember to not use a ‘push’ technique, use a ‘pull’ technique. If you ‘push’ information, you will see less interest in your message. Using a ‘pull’ technique as a leader creating interest makes prospects more receptive to your business or product. Autoresponders leverage your time also. Use automation for support, to send emails to your downline and prospects including motivational emails, marketing tips, and product updates or introductions.

SEO and PPC leverage:

Generating leads is a major issue for your MLM business and having a system that runs on autopilot is a sort of outsourcing. Search engines are where your traffic comes from and they like a good SEO strategy. Search engines give your site more visibility according to your SEO practices including your content and keywords. Using a PPC method directs pre-qualified leads to your site according to the bid amount you have placed for the keywords. PPC can generate revenue from your product as well as bring prospects to your site.

Many MLM businesses are using SEO but don’t know about leveraging SEO and PPC together. Using them together ensures qualified traffic for your site. The more skilled you become with your online marketing efforts, the easier it is to build your downline. Hire someone to personally contact affiliates: If your business is booming and you can’t manage all the incoming prospects or don’t have all the skills needed you may want to hire someone to personally contact affiliates. It’s key to show sincere interest in your affiliates’ business. Outsourcing an affiliate manager can be done with an online search, at freelance sites; you can ask contacts, check online forums, or post an ad for someone to fill the position. Depending on the difficulty of your affiliate program, you could also hire a well qualified virtual assistant for the job.

The skills needed are:

• Organization

• Good communication

• Attention to details

• Skills in online business, internet marketing, and basic ecommerce operations

• Html and graphics knowledge are a plus

•Personable with contacts

Affiliate manager duties can include:

• Creating, building or improving the affiliate program.

• Close contact with top affiliates both through e-mail and over the phone.

• Providing training materials for affiliates in both offline and internet marketing.

• Providing up-to-date promotional materials.

• Monitoring and reporting on competitors’ campaigns and promotions.

• Discovering and implementing opportunities to improve the program.

• Informing affiliates of new product/service upgrades, enhancements or launches.

• Affiliate motivation.

• Identifying and recruiting new prospects.

• Reporting sales and making payments.

• Ensuring lawful marketing

These are all extremely important functions and if you have the time to handle them yourself, great but if you don’t have the time or all the skills consider outsourcing.

Outsourcing means relying on another company, individual, or program when it comes to your company’s reputation. Be sure to do some research to check on reviews, dependability how your business will be prioritized.

Finding MLM marketing techniques that will help you grow your downline can be difficult. Especially when the methods your upline and company is teaching you isn’t working for you. So, what I’m going to do is share with you some MLM marketing techniques that will make it easy for you to grow your downline.

That way, you will be able to actually start seeing some results from all your efforts.

The MLM marketing techniques that you should use are:

1. The first thing you need to do is find the right people. This is very important if you want to succeed in MLM. The right person, or your target market, will be someone who actually wants what you have to offer. A good example would be someone who wants to lose weight.

I know that there are a lot of people that needs to lose weight and get in shape. But everyone isn’t willing to do it. Or even want to do. However, there are millions of people who want to lose weight. Those are the right people. Once you know who the right people are, you will be able to easily build your downline. This MLM marketing technique isn’t talking about much, but it really works.

You will have people getting on the monthly autoship, buying from you month after month, and really enjoying the fact that you are helping them. This is how it’s supposed to be in the MLM industry.

2. Another MLM marketing technique that you can use is to have an irresistible offer to present to the right people. Your offer should really grab their attention and have them wanting to know what you are selling. You will also have them asking how can they pay for the products or services that you’re offering. That’s just how powerful it is when you have a great offer to present to the right people.

3. The third MLM marketing technique is to have a marketing system for you and your downline to use. Your system should help you find or attract the right people to you and help you present your irresistible offer to them. When you have your system in place, you will be able to easily build a huge downline.

These are some MLM marketing techniques that will help you grow your downline the easy way. If you’re serious about building your MLM downline, make sure you use the tips above. This is the perfect time for you to succeed in your MLM company.

This MLM training bulletin is about how you as a leader can add incentives so your network marketing downline will produce more.

What I’m going to share with you here DOES NOT REPLACE what you can read in “Nine Proven Actions to Get Your Downline Producing More,” an article that discusses the importance of a well trained MLM distributor. Proven MLM training is the backbone of motivation. Nothing motivates a person more than fully knowing what to say on the phone, how to say it, and having confidence that they can do that.

So in conjunction with a well-trained MLM downline, here’s how I recommend you use incentives to grow your network marketing business. Adding incentives can be thought of as games you can play to keep your MLM business fun and in the spirit of play. I’m talking about dynamic, exciting incentives to increase your MLM downline’s enthusiasm, and make them excited and looking forward to doing the business. And in turn, have that enthusiasm translate into products sold and new distributors signed up. This also creates a fun culture around your network marketing organization.

As hard as it may be to believe on the surface, it is widely acknowledged that distributor recognition is as effective a motivator as an increase of income.

Recognition raises self-esteem. It shows your distributors that you care about them, and you value and appreciate the effort that they put forth. You can’t put a price tag on that. And once they know that you care about them BY YOUR ACTIONS, they will show you something you may not have thought possible. They will give you their best performance ever.

What you’re trying to achieve with incentive programs is an increase of performance. The two important factors are:
a) What performance to reward

b) What to reward achievers

What performances to reward in your MLM business:

Any of the 13 activities in Pocket Tracker. (A little booklet I developed to keep track of daily performance) Such as the number of appointments set, number of presentations, the number of retail sales, etc.
Total number of guests at MLM opportunity meetings or on conference calls
New distributors per week/month/quarter
Retail products sold
Training steps completed
Highest volume, highest increase in volume, and highest increase in volume percentage and pin level achievement

What to reward achievers:

Two things you should always do for small achievements within your network marketing organization are handwritten thank-you cards and delivered balloons or flowers. Those two things should be a staple in your MLM business.
At every MLM training meeting you do, you should give at least two awards to high achievers. If you do a newsletter be sure to recognize your achievers in the newsletter. Get their picture with their guest(s).
Weekly, whoever had the most guests at the meeting or everyone who had over three guests gets a free dinner.
Professionally done certificates – in a frame ready for hanging on their wall.
Recognition pins are good.
Prospecting leads for high activity. Like whoever has the most number of prospects on the MLM opportunity conference calls gets 20 free leads.
Apparel – such as company shirts or hats.
Convention tickets are a great one. Everyone who sponsors five new distributors in the next two months get a free national convention ticket.
Travel is always a good one – ski trip, beach trip, cruise, family trip.

Points that can hurt your program…and your MLM income:

Lack of MLM training – I’ve mentioned this already but it tops the list as being most important.
Reward the achievers immediately at the end of the program period. Don’t wait.
Keep the program simple. If there’s a ton of twists and turns – no one knows what they have to do.
Frequent winners – if the same people in your MLM organization win every time, others get discouraged. Change the program so that it rewards the super achievers as well as others.
Lack of follow up after the program – at the end of the program right after the awards ceremony, pass out a 3×5 card and ask for comments.
Lack of communication – someone has to be driving the incentive program. This means constant communication. Send pictures of the destination if it’s a trip. If it’s a car, send pictures of the car. Keep the incentive in front of them a couple of times per week.
Lack of a good rollout. The means plan the program. Plan the promotion. Plan the award.

Let’s say we’re going to do a “School’s Out” Game that ends on June 1st. The winner gets a trip for four people to Disneyland for four days. March, April and May are the performance months. The winner is leaving as soon as school’s out! This gets kids involved as well. We start promoting the program February 15th. Awards ceremony will be at a BBQ outing on June 1st where all family members are invited. At this event we will also announce the next program…”Back to School” Game.

As you can see this creates a wonderful unity between everyone within your MLM organization as well as a fun culture.

Enjoy your MLM business!

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www.networkgurusecrets.com FHTM Business How To Burst Forth And Explode Your FHTM Business A very popular and well known company out there by the name of Fortune Hi-Tech marketing (FHTM) has been quietly changing the lives of many consumers and FHTM business distributors. In an economy as terrible as the one were in right now, many people have turned to network marketing as a way to provide a living for themselves and their families and growing a FHTM business is an excellent choice. FHTM is a business that markets hi-tech products such as wireless phone service, internet service, satellite TV and health discount plans. It is highly recommended that anyone that decides to market a FHTM business have their own internet connection. One of the most successful methods that distributors marketing the FHTM business is through the use of blogs and making regular posts almost on a daily basis. Before posting a blog to market your FHTM business you want to become an expert in the industry of all FHTM products. Become an expert in the benefits of the products and know the value of the products compared to its competitors. If you have difficulty with this you can contact the customer service dept for FHTM for ideas. Become an expert of the technology of the products for your FHTM business. For example, get a full understanding on how DSL technology works. Understand how wireless cell phones signals work, etc. This is information you can post in blogs. When you establish yourself as …

www.networkmarketingleadsexpert.comeffective mlm recruiting requires the right mindset training before your downline shows up. Growing a huge mlm downline takes patience and diligence, something that most networkers forget to put into practice. http mlm multi level marketing mlm marketing…

Recruiting more people into your downline can be a difficult thing to do. Especially when you haven’t had the proper MLM recruiting training. So, what I’m going to do is share with you some tips on how to recruit more people into your downline.

That way, you will have some MLM recruiting training that will help you sponsor more people into your business.

The first thing you need to do is find who the right people are for the service or products that you offer. This means you should focus on finding people who have an interest in the benefits that you product offers. I’ll give you an example of what I mean.

If you promote travel, you don’t want to talk to people who never travel or go on vacations. You want to focus on people who travel. When you tell them how you can help them save money on travel, they’ll be all ears. Most of them will want to sign up with you because of the benefit your company offers.

Or if you market a health beverage, think about one of the benefits that it offers and figure out what type of person would want that benefit. This will make growing your business easy.

Another MLM recruiting training tip is to know how to overcome basic objections. The basic objections that will most likely hear are ones that are associated with money or skepticism. People will either say they don’t have the money (or something similar to it) or they will ask you if you’re making money or if your business is legit.

It’s all based on money and skepticism. People just want to make sure you’re looking out for their best interest and that you truly want to help them.

These are some MLM recruiting training tips. If you want to grow your business, be sure to use the tips above. It’ll help you recruit more people into your downline.

Recruiting people into your MLM business can seem like a difficult thing to do. Especially when you’re doing home parties and upline calls. So, what I’m going to do is share with you some MLM recruiting tips. That way, you will be able to recruit a lot more distributors into your downline.

The MLM recruiting tips are:

1. The first thing you can do to recruit people is find the right people for your products or opportunity. What I mean is, think of the type of person who’s looking for the benefits that your products offer. Also, think about what type of person is serious enough to get into a MLM business and work it like a business builder.

2. Another MLM recruiting tip is to know how to connect with the right people. This means you need to know how to engage your prospects. They need to know that you are truly trying to help them and not just trying to make money off of them. When a person feels like you’re really helping them out, they will gladly buy from you.

3. The third MLM tip on recruiting people into your downline is to know how to overcome objections. This is important. You need to know how to overcome the basic objections. People will either be skeptical or they will say they don’t have money. Both of these objections are easy to overcome.

These are some MLM recruiting tips. If you want to start adding more people into your downline, be sure to use the tips above. It’ll help you recruit more people into your downline.